call center sales improvement

14 Feb

Call Center Sales Improvement- Best Practices


The first and foremost aim of the call center business is to offer the best possible services to the customers; however, simultaneously, sales generation is an essential part of all businesses to survive for an extended period. Effective customer interaction allows you to identify the customers’ requirements and offer them what they want.

Sometimes, call center business fails to generate sales effectively when the customers only engage with the agents regarding answers to their problems. In today’s times, call center businesses are involved in cross and up-selling, and the requirements of well-skilled call center agents are also on the rise. The appointment of skilled call center agents leads to quick and excellent customer service and improves sales.

Best Practices

To be a well-established and growing call center business, the management team must focus on call conversion rates, customer experience, ongoing & upcoming trends, sales rates, and average lot sizes.

There are various ways the adoption of which leads to improvement of call center sales. Following is some of the best practices to improve business sales:

1. Prioritize Quality Management

This is considered the first stepping stone to sales improvement. Before improving the call center’s sales, the leaders must focus on call handling and its quality. Customer experience must be at a high rate in which the customers are satisfied, i.e., their issues are timely resolved, and such customers feel delighted. If quality call services are not provided to customers, the call conversion rate also diminishes. This includes long hold calls, low empathy from the call center agents, poor communication, and so on.

The call centers must focus on managing the call quality to improve the call conversion rate leading to higher sales. This can be done by employing skilled call center agents, providing general and specific training, and offering quick and convenient solutions to customer issues.

2. Recognizing Follow-up Opportunities

Follow-up calls are one of the great opportunities to reach out to customers. This improves the brand name, brand value, and call conversion rates. Follow-ups after the calls are excellent ways to sell products and provide services. Significantly, training is provided to the agents for taking a follow-up where they can establish a connection between the initial and the follow-up calls.

This can be understood with an example, let’s say that a customer comes with a tech issue on an electronic item. The call center agents can resolve initial matters; however, tech issues are unavoidable for an electronic item. Follow-up calls display agents’ empathy and create a chance to offer a repair plan to cover the imminent problems.

3. Boost Upselling and Cross-Selling

Upselling and cross-selling are the most seamless manners to join forces of customer service with sales. Sometimes, the call center operations also include obtaining sales orders. For this, adequate training must be provided to the call center agents for offering the add-on services or products as sales.

While interacting with the consumers regarding a product, the call center agents must also inform the customers about the benefits of other products to satisfy the customers’ requirements. This is called “Cross-selling.” It can be understood with an example, i.e., if a customer calls about buying a TV, then the agent must suggest adding a set of speakers to their purchase for an immense experience.

Besides offering other products, the call center agents can also suggest upgrades or add-ons enhance the customer experience. This is called “Upselling“. Such upgrades must be promoted in such a way that it improves the order value and the customer experience. It can also be understood with an example if a customer is calling for a smartphone, then the agents can also suggest getting a protective cover or tempered glass.

4. New Thought Practice

The likelihood of selling to a current satisfied customer is far higher than dealing with a new customer. Dealing with happy clients is significantly more straightforward for various reasons, not the least of which is that they can be a great source of referrals for the sales staff. Your customer service team directly influences the operations of your sales team’s effectiveness. To enhance the customer experience and boost closure rates, advanced and creative call centers provide sales training to the team to interact with sales and customer care personnel.

5. Dwell over Developing Customer Trust

Training agents must identify the resemblances between sales and customer services. A small portion of a salesperson’s daily tasks involves closing deals. It takes a third of their total selling time. They devote their remaining working hours to building relationships like customer service representatives do. Such representatives’ checks-up with the customers to see whether their wants are met, and their concerns are heard and constantly connect with them to ensure that the customers give sales opportunities to their business (or continue to do so).

During a first sales call, sales representatives must exhibit empathy, understanding, and respect to build a customer’s trust. Gaining the customers’ trust through call center sales training enables them to start to picture a future relationship with the business, which is the first step to closing a transaction. The ultimate objective should be to give the consumer a seamless experience, whether they deal with sales or a customer support team.

6. Agents’ Personal Touch

Making sales is a continuous route of building a relationship with the customers to be more successful over time with developing respect and trust. It isn’t a one-time thing.

This includes appointing agents with adequate soft skills, training them to show empathy and emotions, and offering personalized information and recommendations through their point of contact (emails, phone calls, or texts). The agents must also have basic manners or courtesies of showing appreciation towards the customers, responding politely, and so on. It is convenient to close a deal when the customers feel respected.


As we all know that call centers are the first line of defense, and customers must be offered some room to share their issues and get proper solutions. A call center business is established by building a team of well-skilled agents who can expect the customers’ wants and resolve their issues through real-time interactions. It makes sense to unify the sales and customer service teams to boost or improve sales.

By taking advantage of sophisticated technology solutions like NEQQO, contact centers can streamline their processes and run more efficiently while maintaining customer satisfaction.

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